World of Barbie – Social Campaign

One of Barbie’s first adult-targeted lifestyle social campaigns. This suite of assets was designed to showcase ALL of the incredible toys available within the World Of Barbie. This campaign included over 16 unique video assets all delivered in English and Spanish and in aspect ratios of 1:1, 4:5, 9:16, 16:9 for a total of 84 delivered assets (including stills)! Deployed across Facebook, Instagram, TikTok, and YouTube domestically and globally.

Director: Heather Kasprzak
Producer: Natalie Masciale, Heather Kasprzak
DP: Shan Liljestrand
Editor: Orrin Anderson
Photographer: Cody Cloud
1st AC: Steven Kan
Gaffer: Jose Ibarra
Key Grip: Christian Armada
Swing: Haneul Kim
Lead Product Stylist: Rachel Ritter
Set Stylist: Christine Di Stefano
Set Assists: Sara Barnett, Ash Kron
HMU: Autumn Sanders
Wardrobe: Hannah Anderson
Set PA’s: Scott Gabelein, Alayna Hei,

Mattel Creative Leads: Cassandra Scholnick, Zlatan Kusnoor, Erin Foote
Sr. Project Manager: Nicole Leeds
Copywriter: Audrey Marra

Role: Director Year: 2023 Brand: Barbie